Barak Kassar
Partner at BKW Partners, Inc.
Website Address: www.bkwpartners.com
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Barak Kassar from BKW Partners, Inc.
To learn more, check out https://www.bkwpartners.com
What is your company Elevator pitch when talking about your company?
Our story is YOUR story. BKW provides creative and strategic communications services to the tech and healthcare sectors.
What is the biggest change in marketing that you see coming in the next 2 years?
Navigating caution and risk aversion vs. what it often takes to be noticed in a crowded field where customers are overwhelmed by content and messaging and attention spans are shrinking even further.
What is one tip that you would give when it comes to digital marketing?
Don’t think of digital marketing as either digital or as marketing. Think of it as having a conversation. Imagine who you are talking with, seek to understand them. Seek to partner with them.
What is the main pain point that you solve for your customers?
We bring creativity and a strategic vision. We help push companies forward. We put our customers first and help them put their customers first.
