Sophie Gibson
Founder & CEO at VIVO360, Inc.
Website Address: www.vivotheagency.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Sophie Gibson from VIVO360, Inc.. To learn more, check out www.vivotheagency.com.
What is the main pain point that you solve for your customers?
VIVO’s purpose is to present the most authentic version of a brand to culture-sensitive audiences.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
1) As the world shifts in consciousness meaning the majority ruling becomes more and more accepting of cultures outside of their own – Advertisers will also adapt and create content for people who are confident in claiming their cultural identities and ask for entertainment and content that is more skewed and relevant for them.
2) Consumers will come to expect virtual reality (VR) and augmented reality (AR) to be the norm when experiencing and interacting with brands.
What is the main pain point that you solve for your customers?
VIVO’s purpose is to present the most authentic version of a brand to culture-sensitive audiences.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
As a smaller agency young talent are obsessed with big name agencies. Not realizing they will learn more at a smaller agency! Attracting older talent who has worked with the big agencies are attracted to us. It’s the talent right out of school that’s hard to get to.
