Michael Winter
Founder/CEO at MilkOS
Website Address: Milkos.io
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Michael Winter from MilkOS. To learn more, check out Milkos.io.
What is the main pain point that you solve for your customers?
The delta between brands and agencies; 78% of marketers believe they provide clear direction while only 5% of agencies agree; that results in 35% of wasted time and a rework rate of 3.6x.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
I think the biggest change will be the impact of WFH and how the industry adapts to the decentralized work force. What does it mean for large enterprise agencies? Is there an explosion of smaller agencies, collectives, freelancers?
What is the main pain point that you solve for your customers?
The delta between brands and agencies; 78% of marketers believe they provide clear direction while only 5% of agencies agree; that results in 35% of wasted time and a rework rate of 3.6x.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Increased competition for talent across a wider field of options
