Kat Krieger
CMO at Together for Safer Roads
Website Address: https://www.togetherforsaferroads.org
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Kat Krieger from Together for Safer Roads. To learn more, check out https://www.togetherforsaferroads.org.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
For sure Web3. I’m really interested to see how AI continues to push marketing forward.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
I can speak to it impacting advertising strategy overall. The precise targeting we can do now is really incredible.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Revenue. Covid has really hurt non profits and NGOs outside of the healthcare space.
