Jeffrey Erb
President at McCann Health Engagement
Website Address: www.mccannhealthengagement.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Jeffrey Erb from McCann Health Engagement. To learn more, check ou www.mccannhealthengagement.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
The ability to drive consumers directly from an advertisement to a consult with a physician at the click of a button or a QR code within traditional media.
What is the main pain point that you solve for your customers?
Media engagement, patient acquisition and prescription lift within healthcare.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
In our space, there tends to be a challenge finding qualified individuals without “buying” talent for rates that aren’t realistic based upon experience.
