Gregory Walker
EVP, Member Engagement & Development – Independent Agencies & Retention at 4A’s
Website Address: www.aaaa.org
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Gregory Walker from 4A’s. To learn more, check out https://www.aaaa.org.
What is the main pain point that you solve for your customers?
Helping marketing communications agencies be successful, both as businesses and service resources for their clients.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
The evolution of agency business models.
What is one tip that you would give when it comes to digital marketing?
What is the main pain point that you solve for your customers?
Helping marketing communications agencies be successful, both as businesses and service resources for their clients.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
For junior talent: knowledge of and appreciation for our industry.
For experienced talent: professional growth, career development and work/life balance
