Jeff Ratner
VP Digital Marketing at Kaplan
Website Address: Kaplan.edu
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Jeff Ratner from Kaplan.
To learn more, check out Kaplan.edu.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Lack of transparency on pricing, targeting, and attribution.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Shifting Dollars to multi platform video.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Salary inflation.
