Bryan Calkins
Founder and CEO at RetailFix.com by Brand Media ID
Website Address: www.retailfix.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Bryan Calkins from RetailFix.com by Brand Media ID.
To learn more, check out www.retailfix.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
The rise of retail media networks, including our own. This in turn, will reinvigorate brick and mortar retail as each store makes high-margin revenue through in-store advertising.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
We can leverage it with the RetailFix.com by Brand Media ID business model, in such a way that all parties win.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
The tight market for jobs.
