Brad Brown
Vice President – Business Development & National Sales at Contemporary Productions
Website Address: https://contemporaryproductions.com/
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Brad Brown from Contemporary Productions.
To learn more, check out https://contemporaryproductions.com/.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
In an ever changing landscape, targeting the right content to the right audience through the right channel at the right cost can be a big challenge for a lot of brands/companies.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Demographics of the target audience will drive both the overall content and channel. The younger the demo, the more likely that streaming will be an important decision-set for the overall plan.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Creating a high-functioning workplace that takes into account employee location preferences (all remote, hybrid, all in-office). Meshing those preferences into a consistent, efficient and rewarding overall work flow can be difficult at times.
