Anna Ratala
CEO & co-founder at Zvook
Website Address: https://zvook.co/
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Anna Ratala from Zvook.
To learn more, check out https://zvook.co/.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
A budget shift to audio advertising, namely to podcasts. Within podcast advertising, contextual targeting will be the main way to reach target audience, programmatic is unlikely to see a massive growth due to increased focus on data privacy & outdated methods of data collection (Nielsen etc).
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
We’re a venture-backed startup which means our biggest challenge is to find talent with the biggest potential compared to their salary requirements. The best bank for our buck.
