Tom Geary
Founder, Creative Director at School of Thought
Website Address: schoolofthought.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Tom Geary from School of Thought.
To learn more check out schoolofthought.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I’m hopeful that people will return to aiming to make a genuine, emotional connection, rather than merely leaving everything to Watson.
Are their any trade organizations or groups that you belong to?
AAF
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Everyone needs the benefit of distance, of perspective. You can’t get that when you are inside the bubble.
What is one tip that you would give when it comes to media planning?
Be objective. Let the planner plan. Don’t let your considerable bias get in the way of their expertise.
How does a media buyer stay on top of trends with media placement?
They read up.
