Michael Brevik
Chief Barketing Officer at Cyberdogz
Website Address: cyberdogzmarketing.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Michael Brevik from Cyberdogz.
To learn more check out cyberdogzmarketing.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I think customers are demanding a higher level of content… what used to be social posting and blogs is now becoming digital content, video, and podcasts. All (or some) can apply depending what your company goals are, but we ALL must continue to evolve and calibrate our marketing efforts each year
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Personally, I feel like outside marketing experts carry a much broader sense of the marketing industry and have vast experience with many companies and strategies that can easily be shared and translated to any industry to help stretch budgets and get better results.
What is one tip that you would give when it comes to media planning?
Start each year by creating a plan that works in conjunction with your budget. THEN adopt an 80/20 rule that 80% of the time you follow the plan to the letter and 20% of the time you read the landscape, remain nimble, and find new ways to create results.
How does a media buyer stay on top of trends with media placement?
I believe it’s a combination of staying on top of the trends, watching the industry, studying brands, look-a-like companies, etc. BUT it’s also being strategic enough to look for opportunities where others don’t.
