Tom Douglas
VP at U1
Website Address: Universal.one
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Tom Douglas from Universal.one.
To learn more check out Universal.one.
What is the biggest change in marketing that you see coming in the next 2 years?
Increasing reliance on pull vs push marketing. Cold calling is becoming a thing of the past.
Are their any trade organizations or groups that you belong to?
AIM, HIMSS, HIDA
What is one tip that you would give when it comes to media planning?
Need to plan and budget for media activities with a 12 month plan in order to properly execute.
