Dr. Tana M. Session
Organizational Development Strategist & CEO at TanaMSession
Website Address: tanamsession.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Dr. Tana M. Session from TanaMSession.
To learn more check out tanamsession.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I see major changes as it relates to perspectives and voices. One of the things I tell my clients when they plan out marketing initiatives is to meet their community where they are. You have to embed yourself in that community in order to understand where they’re coming from, in order for them to receive your message in an effective way. You can avoid many instances of miscommunication between your organization and your consumer base at large, in this way.
What is one tip that you would give when it comes to media planning?
Make sure you are also evaluating the message with a broad lens. We are already seeing companies get backlash because their message doesn’t align with the community they’re trying to reach.
