Rani Sweis
Creative Director at AtticSalt
Website Address: https://atticsalt.co
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Rani Sweis from AtticSalt. To learn more check out https://atticsalt.co.
What is the biggest change in marketing that you see coming in the next 2 years?
A reintroduction to touch & feel marketing. We’ve been 100% digital for so long. To standout for all the companies that are purely online, brands will need to reintroduce the element of human interactivity.
Are their any trade organizations or groups that you belong to?
AIGA, Entrepreneurs Organization
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Although I’m not in media buying, I can say that external resources provide greater creativity and results because they typically bring diversity of ideas and are not limited by internal politics.
