Danielle Hughes
Chief Personality Officer at More Than Words Marketing
Website Address: https://www.morethanwordscopy.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Danielle Hughes from More Than Words Marketing. To learn more check out https://www.morethanwordscopy.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Increased personalization of messaging. Authenticity is going to be a requirement for brands and solopreneurs to showcase who they are, besides just what they do. We’re moving beyond the personal brand to the personality brand. Audiences are hungry for connection and they’re seeking out companies that offer humanity and relatability not just products and services.
Are their any trade organizations or groups that you belong to?
No trade organizations but I’m in several networking groups, slack channels and communities.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
This isn’t something I can speak to. However, I always feel that bringing in people from the outside is a huge benefit to any organization as it offers a perspective not clouded by “drinking the Kool-aid”
What is one tip that you would give when it comes to media planning?
Focus on defining your ideal customer and reach them where they are. You don’t need to be everywhere. You just need to over index in the places your audience is.
How does a media buyer stay on top of trends with media placement?
Subscribe to industry newsletters, read trade publications, pay attention to what you’re seeing on all platforms and talk to people around you.
