Myke Metzger
CEO at Stoqd
Website Address: https://www.stoqd.co
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Myke Metzger from Stoqd. To learn more check out https://www.stoqd.co.
What is the biggest change in marketing that you see coming in the next 2 years?
They all seem like buzzwords – but honestly, AR, software and AI, as well as things like blockchain, NFTs, etc are all changing the fabric of how business is conducted. The elimination of 3rd party cookies etc are a perfect example. Businesses need to change the way they advertise and think about marketing in order to survive and thrive.
Are their any trade organizations or groups that you belong to?
Forbes Business Council
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Experience, time to completion, accuracy, organization, creativity, etc.
What is one tip that you would give when it comes to media planning?
Think creatively and always study existing organic content in order to come up with ideas that will catch the attention of your customers.
How does a media buyer stay on top of trends with media placement?
By consistently following industry trends, keeping our finger on the pulse of all advertising platforms, completing and reviewing materials and certifications provided by all advertising and media channels.
