Alex Kahan
CEO and Founder at ikahanmedia.com
Website Address: https://www.ikahanmedia.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Alex Kahan from ikahanmedia.com. To learn more check out https://www.ikahanmedia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Omni-channel marketing: bridging the digital world with the physical world of advertising.
Are their any trade organizations or groups that you belong to?
iKahan is a Minority Owned and Certified (MBE) Business Entity. We also are a member of OAAA and Geopath.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
As a media company, we sell inventory rather than buy media. However, we work alongside media buyers all day everyday who are experts in their field.
What is one tip that you would give when it comes to media planning?
Relationships are key to getting the best results for clients. Also, make your creative simple and effective to stand out.
