Michael Wymore
Sr Media Buyer at Rubato Media
Website Address: https://www.rubatomedia.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Michael Wymore from Rubato Media.
To learn more check out https://www.rubatomedia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I believe AI and machine learning will continue to simplify the process of marketing for media buyers. However, since marketing relies heavily on emotions I don’t think humans will ever be replaced in that regard. I believe the future will hold a more human and computer combination to bring even more powerful and effective campaigns to those that adapt.
Are their any trade organizations or groups that you belong to?
Adleaks
Owner of Wymore Ventures
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
You get an outside perspective and different viewpoints and ideas that you might have missed out on if you just had an internal marketing director. Furthermore, you also have a competitive advantage to spend your time on the most important tasks and delegate some of the ad buying to outside media buyers.
What is one tip that you would give when it comes to media planning?
Market research, do your homework. It will pay off!
How does a media buyer stay on top of trends with media placement?
1. Keep and eye on what the competition is doing
2. Follow the top “influencers” or “media buyers” on social media
3. Join FB groups around media buying
