Jeff Ferguson
Partner/Head of Production at Amplitude Digital
Website Address: AmplitudeDigital.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Jeff Ferguson from Amplitude Digital To learn more check out AmplitudeDigital.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The transistion of “digital marketing” becoming “marketers who use digital.”
Are their any trade organizations or groups that you belong to?
SEMPO
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Doesn’t really have to be an “opposed to” situation. Most of our best clients have an internal marketing direction that sets the direction for the outside media buyers to do their work.
What is one tip that you would give when it comes to media planning?
There may be a lot of new tools to play with today, but classic media planning still comes down to knowing the target audience and their media habits inside and out, then finding a way to get the right message to them at the right time and place.
How does a media buyer stay on top of trends with media placement?
I spend the first two hours of my day catching up on the trades.
