Angela Moore
President at Six Degrees Digital Media
Website Address: https://www.SixDegreesDigitalMedia.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Angela Moore from Six Degrees Digital Media. To learn more check out \https://www.SixDegreesDigitalMedia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
If you’re not using video in your marketing strategy you will struggle to grow your brand, generate leads, and repeat customers/clients.
Video is one medium that is multi-platform and can be leveraged so many places. Plus it’s versatile and you don’t even have to be on camera if you don’t want to.
Are their any trade organizations or groups that you belong to?
No
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Time and knowledge. Internal depts are simply spread too thin and wear too many hats these days. Why have a Jill of all trades instead of a Master of One?
What is one tip that you would give when it comes to media planning?
Repurpose your video for different platforms, lengths, messages, audiences, etc.
How does a media buyer stay on top of trends with media placement?
We are not media buyers.
