Sarah Fruy
Director, Partner Marketing at Pantheon
Website Address: http://pantheon.io/
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Sarah Fruy from Pantheon. To learn more check out http://pantheon.io/.
What is the biggest change in marketing that you see coming in the next 2 years?
An increase in concerns and requirements around accessibility and data privacy online are going to transform how marketers engage with their audience, and gather & process their information. We’ll see a big rise in the need for effective machine learning and data science as a result.
What is one tip that you would give when it comes to digital marketing?
Leverage an effective experimentation program with a clear north star metric to optimize campaign performance.
What is something in your career that you learned from by making a mistake?
I trusted a junior team member to scope a new project and he underestimated the amount of work involved by about one month. I learned that in the future, when I’m onboarding new technology, it’s my responsibility as a manager to include a deeper and more extensive scope process to avoid situations like this in the future.
