Phil Masiello
Founder/CEO at CrunchGrowth Revenue Acceleration Agency
Website Address: https://www.crunchgrowth.com/
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Phil Masiello from CrunchGrowth Revenue Acceleration Agency. To learn more check out https://www.crunchgrowth.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Changes to data accessibility will alter how marketers can target and track buyers online. Case in point how the privacy changes for IOS is affecting the type of information we can capture on FB and IG ads. Next, the “mobile” workforce is accelerating the conscientious consumer
What is one tip that you would give when it comes to digital marketing?
Online marketing allows for a tremendous amount of data about the consumer. Being able to determine the most important metrics for any brand will allow you to focus and pull the correct data to achieve the best results. You cannot focus on all data points or manipulate all data points. Focus on only the ones that matter.
What is something in your career that you learned from by making a mistake?
Are you kidding? The box isnt big enough to answer this question. I would say the biggest lesson i learned about advertising from mistakes is that an ad either works or it does not. A message either clicks with buyers or not. the idea of future attribution, whether it be 3 days, 7 days, a month is fiction. if your add is not generating the desired conversion quickly, it is a bad ad and you need to revise it. Continually running it because it will lead to a future conversion is a myth.
