Eder Holguin
Chief Digital Officer at Higher Intelligence
Website Address: https://www.higherintel.ai/
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Eder Holguin from Higher Intelligence. To learn more check out https://www.higherintel.ai/.
What is the biggest change in marketing that you see coming in the next 2 years?
Most marketing is moving to live streaming and as close to real time as possible, all platforms are realizing the power of connecting with their target audiences real-time
What is one tip that you would give when it comes to digital marketing?
Make sure you have a clear value proposition, a well defined customer journey and a great call to action on all your marketing efforts
What is something in your career that you learned from by making a mistake?
Spending too much money marketing to the wrong audience without looking at my own data sets
