Kelley Tenny
Founder at Teach Your Brilliance
Website Address: teachyourbrilliance.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Kelley Tenny from Teach Your Brilliance.
To learn more check out teachyourbrilliance.com.
What is your company Elevator pitch when talking about your company?
Teach Your Brilliance is a company that helps entrepreneurs increase their revenue and generate a greater impact on their community by teaching them how to teach others, through an online course. Our vision is for everyone in the world to be able to thrive from sharing what they know.
What is the biggest change in marketing that you see coming in the next 2 years?
The biggest marketing change that I see is that there will be an increased need to create an up-leveled and unique customer journey. The client experience is going to be key as more and more companies emerge, especially in the entrepreneurial space. I believe creating courses of various prices and levels can be a valuable way to heighten the customer experience.
What is one tip that you would give when it comes to digital marketing?
Stay authentic! In a world of following trends and hopping on the latest digital marketing fad, it is so important to stay authentic to who you are, what your brand is and what it stands for. It’s the only chance to stand out above the competition.
What is the main pain point that you solve for your customers?
Most of my customers have a wealth of knowledge and a desire to share it with as many people as possible. Traditional business methods have led them to 1:1 coaching or group coaching programs which allow them to share their knowledge but not in a scalable way. They are looking for a way to generate more revenue, reach more of their audience without having to work more than they already are. They have thought about an online course but get overwhelmed and don’t know where to start.
