John Moussan
Founder & CEO at Great White Media
Website Address: greatwhitemedia.agency
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with John Moussan from Great White Media.
To learn more check out greatwhitemedia.agency.
What is the biggest change in marketing that you see coming in the next 2 years?
Privacy laws and practices will be impacting companies and advertisers in large way, especially when it comes to email marketing, which is what we specialize in.
This is already happening with the latest iOS release as you may have heard.
For example, open rates in email are a big metric to track, but over the next 2 years this will disappear. So how do you then track, optimize, and measure the effectiveness of your emails with these changes?
Also please note our main website is under construction and should be ready by the time we conduct the interview. But other places you can check us out is:
http://emailrevenueexplosion.com/
https://www.upwork.com/freelancers/~01516bcd0065552a6b
https://www.linkedin.com/in/johnmoussan/
What makes your company unique?
Few things…
We generate results. Period. 🙂
We specialize and – are really good in one thing, which is email marketing, specifically using Klaviyo ESP.
We’re one of the Top Rated professionals on several job sites (such as Upwork) and Top 10% of email marketing specialists and Klaviyo experts as certified by Mayple.
I’m a Klaviyo Master Partner and Klaviyo Certified, we have a dedicated success manager from Klaviyo HQ – which gives us and our clients a unique advantage.
Also we have developed a special process called P.E.R.F.O.R.M.™ that consistently help our clients generate 20-30% of their online sales from email.
