Chris Leo
President at Movou, Inc.
Website Address: www.movou.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Chris Leo from Movou, Inc..
To learn more check out www.movou.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I think how marketers use data or more importantly what data they are going to be able to access is going to continue to change and get more restricted. Telling a brand’s story is going to become more important than ever to get the attention of a brand’s ideal customers. So I see content marketing and story telling becoming a more and more valuable tool in a marketer’s quiver.
What makes your company unique?
First off, we believe in transparency above everything else. We want our clients to know every single thing that is going on in every aspect of the work we are doing for them. We’ve even gone as far as to contract with agency analytics to give all of our clients a live dashboard they can log into anytime to see how all their marketing initiatives are performing.
Beyond that though, we have a knack for really drilling into our client’s businesses and helping them effectively tell their story, putting their customers in the center of the journey and making them feel like they just have to do business with that brand because “they just get them”.
