Elizabeth McFadden
CEO at Novella Brandhouse
Website Address: www.NovellaBrandhouse.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Elizabeth McFadden from Novella Brandhouse.
To learn more check out www.NovellaBrandhouse.com.
What is the biggest change in marketing that you see coming in the next 2 years?
1. How to mix traditional and digital marketing tactics and strategies to effectively market your business. With the increasing challenges for digital marketing due to privacy and data constraints, mixing traditional marketing with digital will be important to reach your desired audience.
2. Content Strategy. Building your database and owning your content and content distr. off of social media platforms will become more and more essential.
What makes your company unique?
Novella Brandhouse is a WBE-certified branding firm developing strategic marketing plans, award-winning design and content for companies trying to scale and improve overall business performance. We do it all. We’re a full-service creative firm that marries digital and traditional advertising to give you serious curb appeal on all platforms.
