Allison DeFord
Trailblazer / Founder at Felt Marketing
Website Address: http://feltmarketing.com
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Allison DeFord from Felt Marketing. To learn more check out http://feltmarketing.com.
What is the biggest change in marketing that you see coming in the next 2 years?
1) More personalized and relevant content that’s engaging on a more emotional level.
2) SMS messaging is already happening, but manufacturers in the B2B space need to get on board and skate to where the puck will be, especially with younger audiences
3) Stop WE-WE ing all over yourself and make your customer the hero of the story.
4) Video is a must and you’ve got to get creative. This doesn’t mean high production value, but trying new things and showing your personality as a brand.
5) Continuing the trend of marketing for and on behalf of your audience instead of AT them to create connection and a tribe instead of focusing on selling people.
What makes your company unique?
We help manufacturers stop wasting money on marketing that doesn’t grow sales.
Turning fragmented marketing efforts into a connected holistic system that’s measurable and adjustable. Helping manufacturers adapt at the speed of culture.
Why?
Because the most beloved brands aren’t just seen and heard, they’re felt. They get to the heart of the customer faster, by engaging on an emotional level.(how people make buying decisions 90% of the time)
