Ronald Heider
President / Owner at Heider Marketing & Advertising
Website Address:https://hmaads.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Ronald Heider from Heider Marketing & Advertising. To learn more check out https://hmaads.com.
What is your company Elevator pitch when talking about your company?
HMA makes car and tire dealers rich and famous. We’re an automotive marketing agency that helps dealers define and target their prized customer base and deliver meaningful, action oriented messaging that drives traffic, leads and sales.
What is the biggest change in marketing that you see coming in the next 2 years?
With more time and ad dollars being spent online, we believe State AG offices, CPB, etc. will be paying a lot closer attention to what advertisers are offering. If you advertise a price / payment / guaranteed credit / next day delivery / or whatever else online, you better be able to back it up.
What is one tip that you would give when it comes to digital marketing?
Do your homework before committing to the ad buy. Sellers of media need to make the sale and they’re really good at making things look awesome. There’s a lot of junk and fluff out there – do your homework.
What is the main pain point that you solve for your customers?
Helping lower overall ad, lead and acquisition costs. It’s easy to drive traffic and generate leads with an unlimited budget. We start by asking “what can we do if there’s no money”?
