Melissa Santell
CEO at FoodxFeels
Website Address: https://www.foodxfeels.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Melissa Santell from FoodxFeels. To learn more check out https://www.foodxfeels.com.
What is your company Elevator pitch when talking about your company?
According to Forbes, 80% of small businesses fail due to poor marketing. FoodxFeels is a photography + strategic marketing studio that helps business owners easily attract their ideal clients, and increase sales.
What is the biggest change in marketing that you see coming in the next 2 years?
Social media and new technology continue to evolve and steer the digital marketing narrative. In the next two years, if brands don’t invest resources in what’s new and relevant, and instead stick to traditional marketing methods, they’ll be lost in the digital void. Companies need to be in ‘test and learn’ mode in order to adapt quickly to new trends. Consumers, especially Gen Z and younger generations, are making purchase decisions based on what they care about — sustainability, the freedom to work remotely, new experiences, etc. Brands will have to be more thoughtful and intentional in creating campaigns that truly connect with demographics with buying power.
What is one tip that you would give when it comes to digital marketing?
Understand your target customer’s problem and become their physical and or emotional solution. Ditch the outdated script formula for ad copywriting and lean into a more conversational approach to increase engagement.
What is the main pain point that you solve for your customers?
Our customers often have no marketing plan in place, or they’re lacking relatable imagery to market their business and products.
Most times, our clients are founders who are so busy they don’t have time to think about marketing. We provide the strategy, tools and implementation so they can focus on what they’re best at — building their vision.
