Kindra Svendsen
Vice President of Client Partnerships at Speak Creative
Website Address: https://www.madebyspeak.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Kindra Svendsen from Speak Creative. To learn more check out https://www.madebyspeak.com.
What is your company Elevator pitch when talking about your company?
Speak Creative is a digital-first marketing agency that works with companies across the country as a marketing partner in consulting, website, digital strategies, apps, media buying and more.
What is the biggest change in marketing that you see coming in the next 2 years?
Cookieless advertising is what the industry is talking about now. In the new age of digital privacy, the things we’ve been focused on are changing, and quickly. Our approach has to also change. We’re expecting a bigger sweep into all-in-one systems as digital spend becomes more and more accessible to small businesses and are looking forward to the automation that comes with that.
What is one tip that you would give when it comes to digital marketing?
When it comes to digital marketing, my top tip has remained the same for years: consistency. There’s so much evolvement and whiplash in digital offerings and it excites people. Unfortunately, that leads to heavy ramp-ups, and then when excitement wanes, it leads to disruption. Maintaining a consistent pressure and degree of stability across all digital marketing allows you to test more effectively, remain engaging and see how change really impacts your strategies.
What is the main pain point that you solve for your customers?
We exist to serve our clients through marketing strategies that help move their business performance needle. Whether through beautiful branding and design or integrated marketing strategies, our goals are to help our marketing partners grow their organization.
