Carl Murray
Principal at Endurance
Website Address: http://www.endurance.is
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Carl Murray from Endurance. To learn more check out http://www.endurance.is.
What is your company Elevator pitch when talking about your company?
Endurance is a strategy + creative agency. We are fixated on helping wellness and lifestyle brands stand out through authentic storytelling backed by data-driven insights.
What is the biggest change in marketing that you see coming in the next 2 years?
I foresee all brands honing in on wellness, not just wellness brands. As people grow more and more concerned about their health, wellbeing, appearance, etc. All brands should be thinking about how they are going to communicate how their offerings make the quality of life better for the consumer.
What is one tip that you would give when it comes to digital marketing?
When you find out what works, do more of that – even if it’s not what you originally envisioned. Go with what works, establish yourself, then experiment.
What is the main pain point that you solve for your customers?
We collaborate with our customers to help them differentiate from their competitors via innovative strategy and content. We offer brand strategy, video for social media, paid ads, social media management, and web. Wellness is fast becoming something that everybody is thinking about. We help those brands meet the consumer where they already are – mobile.
