Jon Jones
CEO, Founder at Relation Agency
Website Address: http://relationagency.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Jon Jones from Relation Agency. To learn more check out http://relationagency.com/.
What is your company Elevator pitch when talking about your company?
We help candidates, causes & corporations turn good intentions into great results.
What is the biggest change in marketing that you see coming in the next 2 years?
OTT. I recently ran a few campaigns in NYC and through data collected through Vizio and LG smart TVs, we were able to see that competitors were spending up to 80% of their media budgets on traditional broadcast television. But in NYC, over 40% of audiences can ONLY be reached on OTT devices.
What is one tip that you would give when it comes to digital marketing?
Start with your objective. The marketing mechanics will come much easier once you know who you want to reach and what message you want to reach them with.
What is the main pain point that you solve for your customers?
So many people and organizations want to achieve their goals in a purpose driven way. But it can be difficult to achieve results in this space despite best intentions.
