Jenny West
Account Supervisor at Digital Ignite
Website Address: www.digital-ignite.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Jenny West from Digital Ignite. To learn more check out www.digital-ignite.com.
What is your company Elevator pitch when talking about your company?
We are a full-service agency focused on building, testing and refining digital strategies to ensure that our clients are able to connect with their unique audiences in the right way and at the right time. We understand the requirements, and the ever-evolving nuances, of emerging digital technologies. Our expertise and digital-first pedigree allows us to leverage these technologies in a manner that is customized to our clients’ (and their customers’) individual needs.
What is the biggest change in marketing that you see coming in the next 2 years?
The balance of respecting consumer privacy concerns while providing personalized and effective messaging will continue to present challenges and changes to the marketing ecosystem. Advertisers should be prepared to explore new solutions to consumer journey tracking and attribution reporting.
What is one tip that you would give when it comes to digital marketing?
Expect the unexpected. Be prepared to adapt and pivot strategy.
What is the main pain point that you solve for your customers?
In two words, optimal strategy. Every one of our partnerships begins with a discussion of the most appropriate strategic approach to fit each client’s goals. Whether their ultimate goal is sales lift, talent acquisition, brand awareness – meeting any KPI requires a thoughtfully developed strategy. By providing our clients with a data-informed, effective roadmap, we empower them for ongoing success both within our partnership and all marketing channels.
