Aaron Wolpoff
CEO / Founder at Double Zebra
Website Address: https://doublezebra.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Aaron Wolpoff from Double Zebra. To learn more check out https://doublezebra.com.
What is your company Elevator pitch when talking about your company?
Brands over-invest in paid media and treat creative like an afterthought. But what the audience really cares about is what they see, not how many times they see it. We put the energy and effort into the creative, where it belongs. As a result, it will elevate the brand and slash dependence on paid spend.
What is the biggest change in marketing that you see coming in the next 2 years?
Brands with large agencies will continue moving their business to specialized providers who really understand the challenges and are willing to work quickly and hands-on, including senior leadership.
What is one tip that you would give when it comes to digital marketing?
Treat audiences like people with thoughts and feelings, not just consumers.
What is the main pain point that you solve for your customers?
We help brands get ahead in in competitive markets where the importance of brand marketing is undervalued and everyone takes the same approach, too scared to do anything different. We help them break free from the pack.
