Ashley Gonzalez
VP Growth at Songfinch
Website Address: https://www.songfinch.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Ashley Gonzalez from Songfinch. To learn more check out https://www.songfinch.com.
What is your company Elevator pitch when talking about your company?
Songfinch is a platform to buy custom, one-of-a-kind songs from professional artists.
What is the biggest change in marketing that you see coming in the next 2 years?
The future of digital marketing will continue to be fragmented as more platforms and site emerge and brands will have to truly identify where their customers are and what type of content they want to view.
What is one tip that you would give when it comes to digital marketing?
Test everything! Create a testing structure that allows you to test everything from creative, to copy, to placements. What works for one brand will not work for all!
What is the main pain point that you solve for your customers?
Songfinch helps you commemorate life’s special moments with the one-of-a-kind gift of music. Working with over 700 professional musicians, we turn your favorite memories, stories, and feelings into a custom song in 3-7 days.
What excites you the most about your industry?
