Embark on a journey into the dynamic world of marketing with “Marketing Champions,” where our host connects with media experts from coast to coast every week. Dive deep into compelling conversations that explore the latest trends, groundbreaking strategies, and transformative innovations driving the marketing industry forward. Today, our host, Howard Wolpoff, spoke with Emily Lyman.
Emily Lyman
CEO of Branch & Bramble
Website Address: https://www.branchandbramble.com/
Short company description:
Branch & Bramble turns audience curiosity into customer obsession for DTC brands. The award-winning, women-owned digital marketing agency integrates human psychology and empathetic marketing with performance-driven creative, data and analytics, and results-centered marketing for brands across lifestyle, health and wellness, sports, food and beverage, and more.
If you had one message to get across to future customers, what would it be?
Empathy isn’t a soft skill but a growth strategy. When you understand why people buy into your brand, not just from it, you get marketing that feels human and works.
How did you get started in your field of work?
I started in marketing on the brand side and then, after a decade, transitioned to the agency side. I fell into running a business more than I chased it, but it gave me the chance to build an agency around the part of marketing I care about most: understanding why people make the choices they do.
What differentiates you from the competition?
We start with the psychology rather than the marketing channel. Behavioral psychology tells us why customers buy into a brand, and every campaign is built on that insight.
What is one tip that you would give when it comes to marketing?
Start with why people buy, not where to run ads. Understanding what your customer values and what they tell themselves when they choose your brand makes every channel decision easier.
The biggest change in marketing that you see coming in the next 5 years is?
AI is making content nearly free and endless, so the advantage shifts to brands that actually understand people. Knowing why your customer buys will matter more than how much you can produce.
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