Alan Stein
Founder, CEO, and Chief Acceleration Officer at Kadima Careers
Website Address: www.kadimacareers.com
“More to Advertising” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More to Advertising” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Alan Stein from Kadima Careers. To learn more, check out www.kadimacareers.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The centralization of a few large media properties. No longer is it CBS, NBC, Fox. Now it is Amazon, Apple, Google, Meta, (soon Netflix), etc. These small number of players have significantly outsized power than the predecessors due to the global reach nd lack of regulation that caps in-market reach.
What is one tip that you would give when it comes to digital marketing?
Don’t buy traffic until you are confident that ou won’t waste money on that purchased interest.
What are the major challenges that you (and/or other advertisers) face today?
I have tons of ideas. I know what I want to do. I am struggling mightily to get from idea to effective execution. So, basically marketing operations, reporting, and automation that works.
What are the most effective advertising tactics and/or media for your company?
Right now, organic on LinkedIn.
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Clear messaging, targeted to the right people, at the right time.
