Zi Tang
Chief Marketing Officer at Engage Technologies Group
Website Address: https://www.engagetg.com/
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Zi Tang from Engage Technologies Group.
To learn more, check out https://www.engagetg.com.
What is your company Elevator pitch when talking about your company?
We are technologists who deliver modern storytelling digitally. Our platform marries intent with timely knowledge digitally at the exact critical moment of need, and generates extraordinary outcomes for consumers and returns for businesses.
What is the biggest change in marketing that you see coming in the next 2 years?
Increased emphasis on privacy and focus on audience-centric and intent-based marketing.
What is one tip that you would give when it comes to digital marketing?
Putting your audience front and center, so that they will find and “pull” from you instead of the other way around.
What is the main pain point that you solve for your customers?
Fear, the knowledge gap to close the fear for consumers, and inadequate means to address the fear for businesses.
