Samir Elkamouny
Founder & CEO at Fetch & Funnel
Website Address: https://www.fetchfunnel.com
Altimese Nichole
Founder & CEO at The Ezer Agency
Website Address: https://www.theezeragency.com/
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Samir Elkamouny from Fetch & Funnel and Altimese Nichole from The Ezer Agency.
What is the biggest change in marketing that you see coming in the next 2 years?
Samir: Brand awareness, attribution, and standing out in a crowded market.
Altimese: Within the next two years, I foresee a deeper lean into relationship marketing. There are other terms for this, like Human-to- Human marketing or Human marketing, but it’s the concept of leading with building a relationship with your audience first, then allowing sales to be your secondary goal. For traditional advertisers, it’s a concept that will be agreed upon in theory but a challenge in practice.
