Matthew Silverman
CEO at Silverman Consulting LLC
Website Address: Silverman Consulting LLC
Pamela Wagner
CEO at Ajala Digital
Website Address: www.ajaladigital.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Matthew Silverman from Silverman Consulting LLC and Pamela Wagner from Ajala Digital.
What is the biggest change in marketing that you see coming in the next 2 years?
Matthew: The increase in AI and people moving around and not enough institutional knowledge.
Pamela: First, people will not be able to rely anymore on the knowledge they’ve built up for decades. It’ll not anymore be the person who has 10, 20+ years of experience in a field, but rather those who manage to stay on top and quickly adapt. Agility and versatility will be key.
Secondly, proper tracking will not be an option anymore but rather a must-have. Those without adequate technical knowledge or resources will struggle to deliver results that matter.
What makes your company unique?
Matthew: Small boutique marketing agency.
Pamela: It’s the combination of the following factors: founded by a former Google employee, we’re also a Google partner and have worked with 3000+ advertisers for Google Ads and Analytics in the past 8 years. Just like the team, our clients are located all around the globe – whether it is the biggest telcom company in Africa (MTN), hosting Google Ads workshops in Myanmar, or helping a SAAS company in the US reduce their cost/lead from $700+ to less than $150 – it doesn’t matter where our clients are. Our clients win because of my global network and experience, which spans traveling to 90+ countries to date.
