Phil Masiello
Chief Architect of E-commerce Growth at Crunchgrowth revenue acceleration specialists
Website Address: https://www.crunchgrowth.com/
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Phil Masiello from Crunchgrowth Revenue Acceleration Specialists.
To learn more, check out https://www.crunchgrowth.com.
What is the biggest change in marketing that you see coming in the next 2 years?
A more heavy reliance on short form video. We are seeing the beginnings of this change today, but it is in its infancy. Unpaid short form video creative will overtake paid ads as the number one driver of customer engagement and conversions. Brands are seeing this trend and are focused on this trend as we are developing more and more short form creative content every day.
What makes your company unique?
We are a full service e-commerce agency focused on driving revenue for our clients. Our core business is managing the e-commerce ecosystem from marketplaces such as Amazon, to the e-commerce site for the brand to social media marketplaces. We also have a division that builds, hosts and manages websites as well as a social media execution division. We have a creative division that can conceptualize, produce and execute short form video for ads, social media and website pages. So we can be a one stop shop to manage a brands entire digital sales system.
