Kimberly Bottom
Associate Director of Sales at Feathr
Website Address: feathr.co
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Kimberly Bottom from Feathr.
To learn more, check out https://feathr.co.
What is the biggest change in marketing that you see coming in the next 2 years?
One of the biggest changes we see coming is the move from personalized to private – such as from social media to WhatsApp, Slack, private communities. With this, seeing community as business and community first marketing.
In addition, the dilution of rented land (I.e. social) and push back to owned (web / email) and earned (private access, communities, WOM).
What makes your company unique?
Feathr’s nonprofit marketing platform equips organizations with the tools they need to build purposeful connections with their community and grow impact with confidence.
