Greg Loeffelholz
VP Product & Marketing at MotiveMetrics
Website Address: www.motivemetrics.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Greg Loeffelholz from MotiveMetrics.
What is the biggest change in marketing that you see coming in the next 2 years?
Evolution of AI for creating advertising content – both written ad copy and creative – and the deprecation of cookie-based ad targeting.
What makes your company unique?
The use of Natural Language Processing technology (AI) to understand a target audience, their motivation to take action, and to create ad copy at scale that connects directly to each individual.
