Emily Lyman
CEO & Founder at Branch & Bramble
Website Address: www.branchandbramble.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Emily Lyman from Branch & Bramble.
To learn more, check out https://www.branchandbramble.com.
What is the biggest change in marketing that you see coming in the next 2 years?
A change of perspective. Anti-trends are going to be trendy and we’ll continue the shift that we’ve slowly been making towards values-based marketing rather than demographics targeting. Content transparency will replace the algorithm as king.
What makes your company unique?
My company’s uniqueness is founded in our clientele. More than product-pushing or all-in-one solution service-offering companies, the brands we collaborate with stand for something—be it social issues, sustainable production, or other progressive changes. What’s more, those brands are eager to find audiences that share similar values and work with us to make those vital connections.
