Dallas McLaughlin
Owner at Dallas McLaughlin LLC
Website Address: https://dallasmclaughlin.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Dallas McLaughlin from Dallas McLaughlin LLC.
To learn more, check out https://dallasmclaughlin.com.
What is the biggest change in marketing that you see coming in the next 2 years?
With economic changes causing tightening of marketing budgets are across the board, more scrutiny is being placed on the performance of the media. While legacy brands will still focus on brand lift and awareness, digital first, or digital native brands will likely begin pulling out of upper-funnel tactics, focusing their ad spend in a more measurable media formats with strict expectations of performance.
What makes your company unique?
Having come from the large agency media buying format, I’ve opened on a one-on-one consultation, direct-to-expert media buying experience for my clients. They are able to sit with me, the actual media buyer, to review goals, forecasts, business expectations and then we are able to curate a media plan containing the channels, tactics, copy and creative that aligns exactly to their goals. This runs again the more traditional model of using non-media buyer strategists to develop media strategies, handing the work to a low-seniority media buyer, who then has measurement handle by non-media savvy analytics team. All this to say, I’m removing the inefficiencies and helping businesses take command of their media buys.
