Bruce Budkofsky
Co-Founder at Brand Further
Website Address: http://www.brandfurther.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Bruce Budkofsky from Brand Further.
To learn more, check out http://www.brandfurther.com.
What is your company Elevator pitch when talking about your company?
We increase sales for brands by identifying complimentary brands for partnership activations and then leveraging all of their assets to attract new customers.
What is the biggest change in marketing that you see coming in the next 2 years?
How brands and agencies measure campaign effectiveness and return on ad spend.
What is one tip that you would give when it comes to digital marketing?
Measure everything! (Know your metrics and seek continuous improvement.)
What is the main pain point that you solve for your customers?
We deliver true engagement with consumers in a way that improves the customer experience and increases brand preference resulting in incremental sales and a positive ROI.
