Bill Harper
CEO & Chief Creative Officer at wmHarper
Website Address: www.wmHarper.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Bill Harper from wmHarper.
To learn more, check out https://www.wmharper.com.
What is your company Elevator pitch when talking about your company?
We make brands iconic through the power of Strategic Storytelling.
What is the biggest change in marketing that you see coming in the next 2 years?
Digital dependency without a true understanding of how marketing works. People think they can just buy a few Facebook ads and their business will grow. What they have is a nearly perfect recipe for mediocrity and they don’t know it.
What is one tip that you would give when it comes to digital marketing?
Always start with your story – which is grounded in your target audience’s need. Everything comes from that foundation.
What is the main pain point that you solve for your customers?
Most business leadership teams have no formal training in brand strategy or marketing. As such, they have no idea how to tell a compelling story, and fall back to features and benefits, which turns off their target audience and/or reduces them to parity players in the category – leaving significant growth unrecognized.
