Albert Thompson
Managing Director, Digital Innovation at Walton Isaacson
Website Address: Walton Isaacson
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Albert Thompson from Walton Isaacson.
To learn more, check out https://waltonisaacson.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Talk Track Title: How Programmatic (as a discipline) is Failing the CMO.
Programmatic lack cultural intelligence, DE&I intelligence, consumer intimacy, and simply can’t take into account “lost consumer” signals given how episodic the path to purchase is.
What makes your company unique?
We are an agency rooted in “culture” from the ground up. We understand that “the machines are only as good as the people informing them.”
